Impact Marketing Co.

Our Services

CONSULTATION
At Impact Marketing, we combine our total team’s efforts in direct marketing, data analytics, and consumer trend research with creativity and innovation. In doing so, we are able to provide targeted campaigns for our clients, while developing thought provoking messages for their prospects and customers. Our consultation and campaign strategy is the first step in designing a successful promotion.

We specialize in the following areas of direct marketing:

CREATIVE DESIGN
Designing an effective marketing piece requires more than just the right wording. The look and feel, plus the client message must be appropriate for the target. Your brand elements and personality is protected so as to prevent "disconnect" with consumers. Marketing is communication. Effective marketing establishes communication that creates intimacy with the consumer, who should feel as though you are speaking to them specifically. That means that colors, layout, fonts, all design elements need to deliver the sub-conscious feeling of comfort and familiarity. The consumer should immediately feel "they're talking to me!" before they read a word of copy. Our designers are listeners and nail projects down in one or two proofs. Edits are expected and encouraged.

TARGETED LISTS
Our comprehensive list acquisition services are designed to help you target the right people using the right methods at the right time – cost efficiently. The Impact acquisition team has helped numerous clients build and enhance their customer databases, leveraging our strong relationships and deep understanding and experience in the list industry. From Equifax, Dunn & Bradstreet, Acxiom and others, we have over 40,000 list providers and compilers for most any type of list you can imagine. Count and market analysis is free so give a call today.

DIRECT MAIL
We work closely with our clients to ensure high quality, cost effective direct mail campaigns. From creative design to fulfillment, we handle it all. Starting the mail piece design through to the subject content, we make sure your message is speaking to the correct audience. Our capabilities reach far beyond client expectations and include complete data processing, materials management, self-mailers, letters, postcards, campaign tracking, bulk mail services and postal receipts. We have bulk mail services in all states plus Canada.

PRINT COLLATERAL ADVISEMENT
From business cards to multi-page catalogues, corporate brochures to mailers, Impact Marketing prides itself on the creation of cost-effective design solutions, tailored to your individual requirements. Die cuts, double gate folds, 7 color printing, various sub straight products and bindery are various types of solutions that we utilized to create a unique and dynamic print collateral media portfolio for our clients. Our experienced design team will work closely with you from initial briefing and concept through the final artwork, proofing, paper products, and print management stages.

CAMPAIGN MANAGEMENT
Each marketing campaign is managed from start to finish so design coordinates with printing, printing coordinates with shipping, shipping coordinates with mailing, mailing is managed for in home target dates and response tracking is implemented where applicable. We accommodate multiple mail drops, email broadcasts, postage changes, email editing, list trends and other important data so the campaign can be modified as it progresses. We manage your campaigns so you can understand trends and establish a business approach for fine-tuning your communication with your best clientele. In short, we take the worry out of your marketing campaigns so you can concentrate on your business.

Marketing Services

Direct Marketing Made Easy

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
Peter F. Drucker