Our Direct Mail Made Easy approach helps create a successful direct mail campaign by following these 4 steps:

Message Content and what form the message is in (such as letters, postcards booklets, etc.). 

Targeted Lists that zero in on your best client types for demographic and geographic selects. 

Delivery is targeting what day of the week the mail hits homes. Yes that makes a big difference.

And lastly Hooks or Call to Action what is your offer or discount or service that is so special?  You wouldn’t go fishing without any bait and expect to catch a fish so why send a direct mail campaign without any Hooks or Call to Action.  Only unless you just want to inform people.  If you want people to react and engage with your offers you will need some ‘Hooks” Impact Marketing focuses on these 4 items to create a successful direct mail campaign.


We Help Clients Connect Their Message to Their Targeted Audience


Reach Your Audience with a Targeted Direct Mailing List

The mailing list is the most important aspect of any direct mail campaign. Get your message in front of the right audience, and you’ve won half the battle. Send your message to the wrong people, and your campaign can turn into a disaster. At Impact Marketing we have over 250 separate selects for consumer lists including: age, income, gender, language, interests, ownership, credit card use, and many many more.  We also target by geography and our lists are NCOA and CASS Certified.  Call us today to see how we can get a specific targeted list for you.

Benefits of Targeted Direct Mail Lists

  • Reach a more specific and qualified audience
  • Tailor your messaging to the needs and desires of your ideal customer
  • Consumer and Business lists with selects
  • Higher relevance, which leads to greater engagement and response


We Make Direct Mailing Easy

Our Direct Mail Made Easy approach helps create a successful direct mail campaign that saves you time and money.  Impact Marketing takes care of everything for you with our professional team helping you with graphic design, print, mail service, discounted postage and trend analysis.  There’s no need to use a separate targeted mailing list service, printer, or mail house.


Direct Mail varies as much as the Postage Types

First Class fastest and offers address forwarding

Bulk Standard less cost than First Class but just as efficient

EDDM most cost effective and best for geographic targets